About The Role

We are looking for a dynamic and creative Marketing Officer to play a key role in driving visitor growth at Slimbridge Wetland Centre, one of the most unique and inspiring wildlife destinations and visitor attraction in the UK.

In this exciting role, you’ll lead on the delivery of both year-round and event-specific marketing campaigns, working across a range of channels to attract, engage, and inspire new and returning audiences to increase visitor numbers to our site. You'll be part of a passionate team dedicated to conservation, education, and unforgettable visitor experiences.

Key responsibilities:

Drive footfall and awareness through targeted marketing and communications campaigns.
Deliver high-impact PR strategies to raise the profile of Slimbridge Wetland Centre locally and nationally.
Create engaging, high-quality content for digital and print platforms, aligning with WWT brand guidelines.
Collaborate with internal teams—including learning, visitor experience, and fundraising—to support cross-organisational goals.
Evaluate campaign performance and visitor insights to continually improve marketing effectiveness.

Please view the full job description for all the responsibilities and specifications for the role.

This is a full time position working 37.5 hours a week, 5 days in 7 with a minimum of 3 days a week on site, on a rota basis. There will be some weekend working required (approximately 1 in every 4 as part of the Duty Management Rota)

About You

The ideal candidate will be

Qualified to a degree level and have proven experience in marketing, communications or PR—ideally in a visitor attraction, tourism, or conservation setting.

Possess strong copywriting, storytelling, and content creation skills.

A strategic thinker with a hands-on approach and a creative eye.

Confident working across multiple channels including social media, email marketing, and traditional media.

Passionate about visitor marketing and connecting people with the natural world.

We reserve the right to close the advert early if we receive a sufficient number of applications from candidates who meet the required skills and experience. We therefore encourage early applications.

About Us

We’re WWT, and we’re on a mission to restore the super-powered ecosystems we call wetlands. There’s never been a more important moment for our work, and we’ve got some phenomenal people on the case.

Whether they’re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there’s nothing we love more than watching them soar.

Whatever you do here, you’ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?

Why you’ll love working at WWT

Wake up every day knowing your work is helping to restore wetlands, and our world
Be surrounded and inspired by our team of passionate, dedicated people
33 days annual leave (which goes up to 38 days after 5 years of service) – this includes bank holidays and you have flexibility to take those days whenever you want
Free entry to all our wetland centres, including your family
Free car parking and secure bike storage areas
Colleague discount on shopping and memberships
Cycle to work scheme
Contributory pension scheme
Life Assurance of three times your salary, for peace of mind for your loved ones
Independent personal, workplace and financial advice from our Employee Assistance Programme

WWT is an equal opportunities employer and all applications will be considered solely on merit.