Make a splash for
a sustainable future
Latest Post
No Snow, No Show: The Water Crisis Behind Your Ski Holiday
The Milano Cortina 2026 Olympics run on technical snow, which runs on water. A lot of it.
As the Games unfolds, we look at the staggering water demands behind every groomed slope - not just at the Olympics, but across the Alps, where snowmaking has become a survival strategy for an entire industry. We also explore the growing tension between resorts and mountain communities, and the emerging careers for those who want to be part of the solution.
No Snow, No Show: The Water Crisis Behind Your Ski Holiday
No Snow, No Show: The Water Crisis Behind Your Ski Holiday
The Milano Cortina 2026 Olympics run on technical snow, which runs on water. A lot of it.
As the Games unfolds, we look at the staggering water demands behind every groomed slope - not just at the Olympics, but across the Alps, where snowmaking has become a survival strategy for an entire industry. We also explore the growing tension between resorts and mountain communities, and the emerging careers for those who want to be part of the solution.
Event Highlights
Salty tales: impacts of salinity in the subsurface
18 Feb 2026 • 17:30 - 18:30
London
The Future of Water – Desalination in a Changing E...
19 Feb 2026 • 10:00 - 11:00
Online
Ocean Advocate Summit
21 Feb 2026 • All day
Bristol, UK
About GenWater
GenWater connects businesses and professionals to tackle our most pressing water issues!
Climate risk is predominantly water risk, with 90% of all natural disasters are water-related. While climate conversations often overlook water's central role, the water sector faces a skills shortage. GenWater is here to bridge that gap.